The Stephen Lawrence Charitable Trust had successfully been raising money for under privileged young people for over 15 years. Due to the establishment of the new Stephen Lawrence Day Foundation headed up by Baroness Lawrence, the Stephen Lawrence Charitable Trust needed to re-brand to avoid confusion between the two charities.

There was an opportunity to use the re-branding to create a new direction for the charity - enabling it to better engage both young people and also critically businesses who needed support with how to foster greater diversity.

Working closely with the charity leadership team and trustees LBA created a new brand – Blueprint For All. A name built on Stephen’s legacy as an aspiring architect but also gave further meaning to the charity’s mission.

The brand positioning was complemented with a striking new visual identity and a new TOV for the brand, more positive and more engaging.

Since the re-brand in 2020 the charity has gone from strength to strength with donations increasing over 10 fold. It has also opened the door for large scale corporate engagement bringing in the likes of Deloitte as key partners.